What is PPC and Media Planning and Buying?

PPC (pay-per-click)

PPC (pay-per-click) advertising on search engines and websites is a very cost-effective technique of advertising. You only pay when a user clicks on your ad using PPC (pay-per-click) advertising, and you determine how much you pay for each click and how much budget you give to your advertising campaigns, so you'll never go over budget.

Media Planning and Buying

You need an impartial voice in your corner to help you manage the often-confusing media placement alternatives available today, especially with the growing array of mobile, desktop, tablet, and banner advertising options. Goyal Group has the potential to be that voice. Goyal's team can assist you in identifying the particular media options that will most successfully target the population you're trying to reach, as well as ensuring that your ad is properly keyed and filed on time and in the correct format. Our knowledgeable staff members also understand what works in which types of media, allowing them to advise you on various design possibilities for various sites.

Frequently Asked Questions

Of course, this is dependent on your own business circumstances, but Pay Per Click (PPC) advertising should work in practically any industry or business area. PPC will be ideal for your business in some shape or form if you offer products or services that consumers are likely to search for.

PPC advertising is a great technique to get immediate traffic to your website. Organic search takes time and is a long-term search strategy, so if you want to increase website traffic and leads rapidly, paying for a search engine advertisement through PPC is the ideal way to do so.

After the campaign has been set up and is ready to run, it must go through a review procedure that should take no more than an hour. The campaign will go live once it has cleared the review process, and you will be able to start generating visitors to your website. Within the first week, we'll be able to tell if the campaign is working for you.